Circulation

The daily newspaper market of the country is mainly divided into two parts. 10 taka market and 5 taka market. Prothom Alor has about two-thirds of the total market of newspapers priced at Rs 10 and above and about one-third of the total market of all newspapers of various prices.

Prothom Alo is the most widely circulated daily newspaper in the country. According to the National Media Survey, Prothom Alo Chappa has a daily readership of 5 million (Source: NMS 2021, Canter MRB), which is the highest among all newspapers. And if you consider such readers who read at least one day a week, the number of readers is 1 crore 8 lakh. Prothom Alo is unique in terms of its acceptance by different socio-economic strata of the population. It is far behind others in terms of publicity.

Prothom Alo has the highest readership rate across all five socioeconomic strata. In terms of income, Prothom Alo has no rival in popularity among the high income people of the society. Prothom Alo newspaper distribution network is the largest in the country. 562 agent points and more than 10,500 hawkers are spreading Prothom Alo among readers across the country. The newspaper is printed from these three places of the country - Dhaka, Chittagong and Bogra in order to deliver the newspaper to every corner of the country.

Prothom Alo also offers corporate subscriptions outside the traditional retail distribution network. Prothom Alo provides this service to various professional groups and organizations. This service is also offered on special occasions.